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Best time to post on X (Twitter)

Pick your audience’s time zone, your account type and your audience: the tool gives starting windows from published studies, converted to your time.

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  • Everything runs in your browser: your text is never sent anywhere.

Your starting windows

Tuesday, Wednesday, Thursday: 9 am to 12 pm, 9 am to 11 am, 12 pm to 6 pm, 6 pm to 10 pm (your audience’s time), which is 9 am to 12 pm, 9 am to 11 am, 12 pm to 6 pm, 6 pm to 10 pm for you.

The studies cover brands and users of scheduling tools: no public study measures personal accounts on their own. Your own posts will tell you more.

Where the studies agree

Tuesday, Wednesday and Thursday: that’s the only thing the published studies have in common.

Where they disagree

Morning, midday or evening: the studies don’t give the same hour, or the same view on weekends. Start with one window from each and compare on your own posts.

Each study’s windows, in your time

  • Monday

    Buffer
    8 am to 11 am
    Hootsuite
    10 am to 11 am
    Sprout Social
    2 pm to 3 pm5 pm to 6 pm
    Metricool
    6 pm to 10 pm

  • Tuesdaystrong day

    Buffer
    9 am to 12 pm
    Hootsuite
    10 am to 11 am
    Sprout Social
    12 pm to 6 pm
    Metricool
    6 pm to 10 pm

  • Wednesdaystrong day

    Buffer
    9 am to 12 pm
    Hootsuite
    9 am to 11 am
    Sprout Social
    12 pm to 6 pm
    Metricool
    6 pm to 10 pm

  • Thursdaystrong day

    Buffer
    8 am to 11 am
    Hootsuite
    9 am to 11 am
    Sprout Social
    12 pm to 6 pm
    Metricool
    6 pm to 10 pm

  • Friday

    Buffer
    9 am to 12 pm
    Hootsuite
    9 am to 11 am
    Sprout Social
    12 pm to 6 pm
    Metricool
    6 pm to 10 pm

  • Saturday

    Buffer
    9 am to 12 pm
    Hootsuite
    8 am to 10 am
    Sprout Social
    Avoid
    Metricool
    6 pm to 10 pm

  • Sunday

    Buffer
    8 am to 11 am
    Hootsuite
    9 am to 12 pm
    Sprout Social
    2 pm to 6 pm
    Metricool
    6 pm to 10 pm

These benchmarks come from public studies (Buffer, Sprout Social, Hootsuite, Metricool) that don’t always agree with each other.

How it works

  • Published studies give times in the audience’s local time: the tool places them in your audience’s time zone, then converts them to yours, daylight saving included.
  • Every window keeps the name of the study it comes from: nothing is blended or made up.
  • Your audience choice keeps the studies that cover it (tech has its own numbers at Sprout Social).
  • These are starting points: your real best time is measured on your own posts.

Why your best time is personal

  • These studies pool hundreds of thousands of accounts, mostly brands and users of scheduling tools. Your audience has its own hours: developers don’t scroll like parents do.
  • The studies don’t measure the same thing (engagements, engagement rate), so their hours don’t compare directly.
  • The right method: post in a few different windows, then compare each post’s reach to your median, not your average (one post that takes off skews the average).

And in Hypepen

Hypepen measures your best time on your own posts: impressions at 72 hours compared to your median, a day-by-hour map from 30 posts, with the confidence of each slot. Automatic posts go out in your best slots.

Analyze my accountSee the feature
Read the guide: The best time to post on X (Twitter)Public benchmarks, where they contradict each other, and how to find your own posting times.

Frequently asked questions

Published studies agree on one thing only: Tuesday, Wednesday and Thursday. They disagree on the hour and on weekends.

It depends on the study: Buffer and Hootsuite find mornings (8 a.m. to noon), Sprout Social midday and afternoon (noon to 6 p.m.), Metricool evenings (6 to 10 p.m.). Test one window from each and compare.

Your audience’s: the studies talk about local time. Pick their time zone and the tool shows the matching time where you are.

No. These are generic published benchmarks, with no personal data. For a result that’s yours, you need to measure your own posts.

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