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Everything Hypepen does for your X account

One feature per need to turn what you do into posts, schedule them and see what works on X (Twitter), nothing extra. Every section shows the app as it is, and the limits of each plan are on the Pricing page.

Written for X’s (Twitter’s) real algorithm

No forum tricks. Hypepen’s writing rules come from the recommendation code X made public, re-read at every update, and from what actually works on X.

Algo checkExample
  • Hook
  • Readability
  • Human writing
  • Reason to reply: could be stronger

On every draft, before you approve it. A hint, never a block.

  • 01

    What X pushes

    Every post is built for the actions the algorithm really rewards, not for likes.

  • 02

    What X holds back

    Hypepen avoids what lowers an account’s reach on its own, before you even read the draft.

  • 03

    Writing that sounds like you

    The rhythm, words and phrasing stay yours. The “Does it sound like you?” check tells you what drifts from them.

  • 04

    Always up to date

    When X changes its rules, Hypepen follows. Nothing for you to learn or watch.

Details change with X: Hypepen keeps a dated reference and updates it.

01

Your X account analysis

Hypepen reads your last 100 original posts and their numbers. It draws your voice, your topics, your best posts and the times your audience responds. Then a short interview teaches it what your posts don’t say.

  • Your voice in 5 traits, each with 2 quotes from your real posts
  • Your 3 best posts, explained
  • A brand proposal: promise, pillars, niche and audience
  • An interview of 10 questions at most, only once: “I” or “we”, how you work, your stories, your limits. Never a personal question
  • Reading the posts
  • Finding the topics
  • What works

100 posts read

Tone

short sentencesnumbers firstplain words

Topics

build in publicpricingonboarding

Rhythm

Tuesday 9 amThursday noon
02

Posts that start from your real work

No one-size-fits-all topics. Every post starts from your real material: a note from your notebook, a project, a number, a video or a link, a follower’s question, a conviction or news from your niche.

  • Your notebook: a fact, a number or a lesson in two lines, a list becomes several notes
  • News sources: connect your RSS feeds, Hypepen turns them into 3 posts or 3 threads
  • A link to a video or a post (X, YouTube, TikTok, LinkedIn, Instagram, Facebook, Reddit, Threads, Telegram) remixed for X in your voice, facts unchanged
  • Every suggested topic says where it comes from and what to use
Suggest a topicExample
  • The question all my clients ask, and my answer

    From your note of Oct 14 · “3 clients out of 5 asked me the same question this week”

  • The 2 emails that keep a client in the first month

    From @sambuilds’s question · “How do you keep your first clients?”

  • What pay in installments changes for a $20 SaaS

    From news by SaaS Weekly · “Pay in installments is coming to subscriptions”

03

Today’s queue: posts ready to approve

Every evening, Hypepen prepares tomorrow’s posts for your slots, from your notebook, your audience’s questions or your news. In the morning, you approve them in one gesture.

  • Swipe, buttons or keyboard: A, S, E
  • A view forecast on every card, compared with your usual
  • Your best old posts come back as a remix or a repost, offered in your queue
  • A few seconds to undo every send
Example

Example queue to approve

04

Create a post and schedule your tweets

Write it yourself, start from an idea, a piece of news or a video, or ask for a topic. Edits come as suggestions, you keep or undo.

  • Sharpen the hook, shorten, more direct, in my voice, translate
  • Images, GIF, video and poll, with a preview true to X
  • Counter based on your X subscription, split into a thread
  • Live view forecast, then post now or schedule at the best time
Lea Martin@leabuildsExample

The best pricing page I saw this year fits in 3 lines. One price, what’s included, one button. Nothing else.

Better hookShortenMore directIn my voice
05

The calendar and the best times to post

Your recurring slots, your scheduled posts, and the map of the hours when your posts reach the most people, computed from your own numbers.

  • Drag and drop, or a Move to menu on the keyboard
  • Confidence shown for every cell
  • Auto-publish at the best minute, on Pro and Max plans
Example

Example week

Tuesday 9 am · 1.8× your average · reliable, 14 posts

06

Mentions: sorted, and you reply in your own words

People who call you out, sorted into questions, compliments, debates and other. Hypepen can suggest an angle in one sentence, next to the field. You write the reply and you send it.

  • Trolls and spam set aside
  • The field stays empty: Hypepen never writes your reply
  • Replies between other people in your thread stay aside: X adds your @, they are not meant for you
  • Sending with 5 seconds to undo
  • Never a reply to someone who didn’t mention you
Question
Sam B.@sambuildsExample

What do you use for your transactional emails?

Hint: Say what you really use, and why you kept a second provider.

Write your reply, in your own words…

07

What works on your account, measured

Understand what makes people follow you, then test it, with no recipe and no promise. Everything is computed on your own numbers, your account compared with itself.

  • Forecast before posting: a range of views at 7 days
  • What makes people follow: profile clicks and followers gained, post by post
  • The golden hour: a signal when a post starts strong, so you can reply yourself within the hour
  • The Lab: one experiment at a time on your posts, a verdict only when it is clear
Lea Martin@leabuildsExample

Week 6 of the build. I cut half of the onboarding. Result: twice as many people make it to the end.

1,400 to 3,600 views at 7 daysmost likely 2,300· 4 to 9 profile clicks

Without an image: 0.8 times your usual · Developed post: 1.2 times your usual

  • Golden hour: 1,240 views in 1 h, 8 replies to handle
  • The Lab: question or statement opening, 6 posts against 5, verdict on Nov 12
08

Automations, block by block

A trigger, conditions, actions: you put them together on a canvas, or step by step on your phone. Hypepen checks your numbers every 15 minutes and acts when it should.

  • Read-only Stripe: MRR, milestones, new customers, monthly revenue
  • Posts taking off and follower milestones, read on your X account
  • 12 ready-made templates, to copy and adjust
  • Test with no effect: see what would happen with your current numbers
  • Nothing goes out without you, unless you check “Publish without review” (Pro and Max)
Example

Automations demo

09

My brand and my voice: your personal branding

Your strategy (promise, pillars, series), your fact sheet (facts, convictions, tools, limits) and the way you speak. Hypepen writes from them, and makes nothing up.

  • Your fact sheet: no tool, number or story is written as yours unless it is there
  • Consistency score and measured gap
  • “Does it sound like you?” on every draft: the tells of generated writing and what drifts from your voice are flagged
  • Expressions to keep, words to avoid and off-limits topics
  • Visual themes for your illustrations
Who you want to be
What you post

Example reading

10

X articles, written section by section

Article ideas drawn from your pillars, an outline to adjust, then writing section by section. You schedule, Hypepen publishes on time.

  • Blocks limited to what X accepts
  • Without X Premium: copy to X, long post or thread
  • Never published automatically
  1. 01Why your pricing page scares people off
  2. 02The 3 lines that are enough
  3. 03What I removed, and what it changed
  4. 04The version to copy
11

Before / after stats

Your followers, your average impressions and your engagement since the day you started, with the performance of each pillar and what brings you followers.

  • Every chart has its table
  • Monthly review with one suggested adjustment
  • Changes written with their sign, on real bases

A question about a feature? The answers are in the help center.

Weighing another tool? Read our comparison of X tools.

To understand what’s behind it, read the guides to writing and posting on X or try the free tools.

Founder, developer, creator, agency or consultant? See what Hypepen does for your profile, and what it does not do.

Average impressions

Example reading, not a promise

Your week can be ready in 5 minutes.

Connect your X account: Hypepen reads your posts and shows you your first week, before you pay anything.

  • Free analysis, no card
  • Your replies, written by you
  • English and French
Your first week, ready to approve5 posts ready · 2 free daysReady